A fascinating new data source is now available from YouGov generating profiles of people who typically like a brand, an institution or a specific person
Those who typically like Alex Salmond or the SNP tend much more likely to be male than female. This also applies to Nicola Sturgeon, the new SNP Leader and First Minister. She has not extra purchase for attracting female voters.
These results confirm the survey data during the Scottish independence referendum that demonstrated that women were far less likely to vote 'yes' for independence than men. (Prof John Curtice , Daily Record http://www.dailyrecord.co.uk/news/politics/referendum-no-campaign-won-vote-4297546
A ScotCen report by Rachel Ormiston (Aug 2014) documented the persistent gender gap in support for independence and attributed it to a greater feeling of uncertainty as to the outcomes of independence among women compared to men.
http://scotcen-what-scotland-thinks-chart-images.s3.amazonaws.com/files/0dbee102-2d41-473a-b2ec-a384016ee840/minding-the-gap-final-11082014pdf
Women are also less likely to engage in risky behaviour than men. See the evidence at
http://scotsbetterthedevilyouknow.blogspot.co.uk/2014/06/gender-gap-grows-canny-scots-women-far.html
Explore the YouGov data source at https://yougov.co.uk/profiler
Those who typically like Alex Salmond or the SNP tend much more likely to be male than female. This also applies to Nicola Sturgeon, the new SNP Leader and First Minister. She has not extra purchase for attracting female voters.
These results confirm the survey data during the Scottish independence referendum that demonstrated that women were far less likely to vote 'yes' for independence than men. (Prof John Curtice , Daily Record http://www.dailyrecord.co.uk/news/politics/referendum-no-campaign-won-vote-4297546
A ScotCen report by Rachel Ormiston (Aug 2014) documented the persistent gender gap in support for independence and attributed it to a greater feeling of uncertainty as to the outcomes of independence among women compared to men.
http://scotcen-what-scotland-thinks-chart-images.s3.amazonaws.com/files/0dbee102-2d41-473a-b2ec-a384016ee840/minding-the-gap-final-11082014pdf
Women are also less likely to engage in risky behaviour than men. See the evidence at
http://scotsbetterthedevilyouknow.blogspot.co.uk/2014/06/gender-gap-grows-canny-scots-women-far.html
Explore the YouGov data source at https://yougov.co.uk/profiler
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